Job Template: Channel Marketing Manager

Job Title – Location: (Seniority Level) Channel Marketing Manager – Location

Review of company’s solutions, target markets, values, work environment and benefits offered.

The focus of this role is to lead product launches and demand generation programs for channel partners. This position will create channel partners’ value proposition and messaging and foster partner activation through communications.


  • Build channel marketing programs in support of the overall strategic marketing plan
  • Lead the execution of marketing programs from start to finish, driving collaboration with the stakeholders and leveraging the right internal processes
  • Articulate channel messaging and value propositions
  • Work continuously to improve demand through and with partners
  • Partner with creative teams, other internal stakeholders outside of marketing, regional teams, and external marketing agencies and vendors
  • Manage programs’ results reporting dashboard; analyze across various campaigns, segments, solutions and channels to share insight and optimization recommendations


  • X years of channel marketing experience in a specific industry or type of company
  • Experience with partner-focused demand generation program strategy and execution
  • Understanding of channel partners and their needs
  • Strong attention to detail, with organization and planning skills
  • Proficiency with Microsoft Outlook, Word, Excel and PowerPoint
  • Bachelors degree


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