- January 12, 2017
- 5:45 pm - 8:00 pm
- Sunnyvale, CA
Join us for the next Business Marketing Association evening event on Thursday, 1/12/2017 (5:45pm to 8:00pm) at Microsoft Sunnyvale, 1020 Enterprise Way, Sunnyvale, CA, sponsored by Stage 4 Solutions.
Please use Discount Code “Stage4Solutions” for $10 off at time of registration
Map Value Creation for Greater Customer Relationship Intelligence
In the global economy of the 21st century, products have become commodities. Global companies can match the features and prices of almost any product in any industry. What then can companies do to differentiate their offering and add customer value?
Linda Sharp, CEO of Religence recommends focusing on and quantifying the customer relationship, based on what people DO. It’s as simple and as hard as that.
Come join us to learn about how to quantify relationships and map value creation to take the next operational step beyond customer journey maps and CES (Customer Effort Score), which only qualify relationships based on what people SAY.
Linda is a customer experience performance management consulting firm specializing in the CRI (Customer Relationship Intelligence) Framework. She is a CRI patent holder and Relationship Value metric innovator/inventor. A Voice of the Customer research and virtual company pioneer and expert, she has 30+ years in running her own marketing firms. She has a degree in mathematics. With her cross-functional team, she has commercialized three major methods to quantify relationships…Value Creation Mapping, Customer Success Alignment, and a Customer Relationship Value (CRV) Score.
To learn more about our upcoming and previous sessions, please visit the events page.